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Robinhood is an online trading platform founded in 2013 that offers unlimited commission-free trading and features an easy-to-use mobile app. It’s become the trading platform of choice for the Millenn

Why are over 13 million people trading on this relatively new platform with a quirky name rather than using well-established full-service brokers like TD Ameritrade, Fidelity, or Charles Schwab? Because Robinhood, as the name implies, makes it extremely simple for anyone — not just the wealthy — to invest in the financial markets. All you need is a bank account and as little as $1 and you can be trading in minutes.

Robinhood is not the only online broker to offer commission-free trades, but it is one of the first to require no minimum account balance, offer fractional shares — meaning you can invest as much money as you want in a company regardless of its share price — and allow you to trade options contracts and cryptocurrency. Options and crypto are the big differentiators for Robinhood. Another differentiator is Robinhood’s incredibly simple mobile app, which is easier to use than those of its competitors. Way easier.

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In fact, the Robinhood app is so easy to use that critics have complained it gamifies the risky practice of trading. (Swipe up to submit your trade!) Not only that, but Robinhood allows novice investors to trade options, which are complicated and extremely risky because you can lose more money than you have invested. Robinhood has countered by putting an emphasis on learning and offering a host of resources providing financial education for its users.

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